“I’m not tech-savvy”, “They're too expensive”, “I don’t have the time”, or the infamous “I have enough business and I don’t need one”; what is your reason for not having a website? These are some of the reasons many business owners give for not having a website. However, the reality is, you do not need to be tech-savvy, website development is cheap and easy, and actually not having a website is costing you more time and money.
Running your own business is not an easy task and if you do not have a website for it, you are losing out on great opportunities. A website can be used to implement different marketing tactics to help your business develop as 81% of people look for a business or a service on the internet prior making a purchase decision. Still unsure if your business needs a website? Keep reading…
24*7*365 Availability: A website is online and accessible 24 hours a day and 365 days of the year. Because of this, potential customers can visit your website for support and information about new and upcoming products and services whenever it is convenient for them. A website acts as an invaluable and always-available resource for information which would otherwise only be accessible during your company's business hours.
Low-Cost Advertising: The Internet has a wider reach than other modes of advertising. Although it takes time to increase traffic to the website to make an impact on your company's marketing campaign, it costs almost nothing for it. You can promote your business around the web on social networking websites, forums and through pay-per-click advertising programs.
Credibility: Your website is the medium to tell the customers why they should believe you with the help of testimonials and portfolios. Most people search the Internet for a service or product before the purchase to check the reviews. When you provide good service or product, positive word-of-mouth about your business is likely to spread which in turn, delivers repeat and new sales.
Communicate with Customers: Another major benefit of having a website is that you can communicate with the customers directly and inform them about the new offers and discounts. A website also helps improve the customer support and improve the overall customer service. You can post the FAQs on the website and create a forum where customers can discuss the products you offer.
Visibility: Increasing visibility is one of the major factors of having a website. Even if shoppers have heard about your company in the past, they carry out research online before making any decision. Provide directions and map to your company's shops or offices on your website so that visitors are less likely to have trouble finding the place.
Sales: Your website can sell products at any time of the day. Potential customers are not restricted to business hours. Instead, they can go online and purchase products whenever they want. A website with an online shop can offer a dramatic boost in sales.
Having a website is imperative for any business to gain success, not because it acts a salesperson, but because you can use it to genuinely connect with your potential customers. And, if developing a website seems a lot of work, get in touch with us. We provide web development and hosting. So you don't have to worry at all.