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digital-marketing



Role of Content Writing in Digital Marketing

With the growing use of internet and technology, the dependency of people on the online market has increased. People are spending more time on the internet for buying product and services. Due to the growing demand, content marketing is gaining fame. In fact, it is the most popular word in the online marketing world today. It helps many businesses to expand their reach and to create their unique identity in an online world. It plays a very important role in digital marketing and thus acquires a good position in running an online business. The content marketing del...

Proven Ways to Reduce Bounce Rate and Increase Conversions

Being the website owner, we all have a clear idea about how important it is to maintain the bounce rate. If the information you provide on your website is credible, you'll automatically face less bounce rate. And for beginners, they might not be aware of what does the term 'bounce rate' mean. Right? So, before we begin further, let's quickly discuss what is bounce rate. After that, we'll dive deeper about the methods which can help us to reduce bounce rate quickly. Without wasting any more time, let's ge...

Top Reasons of Why To Keep Your Website Fresh

How old is your website? Have you not updated it since it became live? Does it still have old design and content in it? Stale content, outdated technology, and corny design can divert your customers to new and alluring website designs. It is essential to keep your website loaded with updated information, fast speed, and other important features. Reviving your website helps you in earning new visitors and keeps you up with the latest technical standards, like fast loading pages and mobile-friendly design thus enhancing the overall performance. This helps in grabbin...

Top SEO Hacks to Make Sure Your Website is Found Easily on Google

There is no denying that Search Engine Optimization, commonly alluded to as SEO, is a key skill to learn if you need to expand your business' chances of being discovered online by potential customers. The higher your business ranks for keywords in your industry, the more customers will discover your product. Indeed, more than 70% of traffic for a keyword is generated through the top 5 SEO results. While you could hire a digital marketing expert to help you, there are some exceptionally simple things you can do to enhan...

Consequences of Not Doing SEO for Your eCommerce Website

The difficulties of eCommerce selling are different from those of the traditional in-store selling. The reason is that it depends only on online channels for reaching the potential customers and driving them to convert. Hence, this business vertical needs to depend on digital marketing to broaden its scope. A typical digital marketing strategy contains a blend of strategies, for example, Search Engine Optimization, Social Media Marketing, Pay Per Click, Email Marketing, and Content Marketing.

Google's New Update on Broad Core Algorithm and Its Effects on Your SEO!

Google regularly updates its algorithm to make sure no one is taking a wrong step and everyone is getting a chance to recover. Recently it had a major update of broad core algorithm causing tremors for webmasters and SEOs. Many were happy to see that traffic on their website jumped up to 200% whereas many reported on losing website traffic to the competition. This initiated a massive discussion on multiple popular SEO forums and social groups. One such discussion is given below:

Boost Your Conversion Rates With These Push Notifications Rules

Online business advertisers always must be exceptionally cautious of the design and the language of the message they need to put over. If marketers disregard this vital aspect, they neglect to speak with the audience as they lose attention. As time evolved from analog clocks to smartwatches, people moved from desktop to mobile browsing. Taking a look at the current increment in mobile internet use, push notifications are urgent for conveying valuable information to your audience.

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