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5 Reasons Your Company Needs Content Marketing Strategy

Poonam Kumari
03 Sep 2020
Digital Marketing

Setting up a powerful marketing campaign is the purpose of many businesses that want to expand and build a strong customer base. With a poor marketing strategy, it becomes hard for businesses to build a solid customer base. The difficulties that small businesses face can be minimized with the right marketing strategy. Some researches show that content marketing has proven to be the most effective way of marketing. It brings more engagement and leads to the business at a minimum cost. Why Every Business Must have a Content Marketing Strategy? C...

Unlock Hidden Benefits Of PPC Advertising In Your Business

Navdeep Kaur
14 Apr 2020
Digital Marketing

PPC, most probably we all have heard of this term. But what it is? Why we are talking about it now? What's the connection between PPC and a successful business? All these questions are likely to have in our minds. This blog will make you clear with all doubts and will let you know the major benefits of PPC in business growth and success. PPC (Pay Per Click) is an online marketing aspect in which the marketers or the advertisers pay for each time whenever their ads are getting clicked by the end-users. It is one of the best ways to beat the current g...

Digital Marketing: Era of Leading Successful Businesses

Poonam Kumari
13 Dec 2019
Digital Marketing

The world today has totally under controlled of digitalization. Isn't it? However, the business and marketing world is also not stepping behind it. The era of business and marketing has totally evolved due to the introduction of digital marketing. Today, marketing is just not limited to selling and buying, but has reached far beyond it. The message that marketers and business people used to convey to the masses has taken a drastic change to digitalization over the conventional methods. Yes, Digital Marketing! The broad...

What Is The Role of Digital Marketing For Effective Business Growth?

Poonam Kumari
26 Sep 2019
Digital Marketing

We have witnessed a digital revolution in the recent era. From the daily mundane needs to every advance requirement, we look up to digital solutions. With digital advancement firming its roots in our society, organizations have started to rely upon digital marketing strategies greatly. It is no hidden fact that digital marketing has gained much popularity in the industry and has become an integral part of the business. As we all know the best platform to reach the maximum audience is the digital platform, therefore, this technologically evolved form of mark...

Role of Content Writing in Digital Marketing

Poonam Kumari
23 Jul 2019
Digital Marketing

With the growing use of internet and technology, the dependency of people on the online market has increased. People are spending more time on the internet for buying product and services. Due to the growing demand, content marketing is gaining fame. In fact, it is the most popular word in the online marketing world today. It helps many businesses to expand their reach and to create their unique identity in an online world. It plays a very important role in digital marketing and thus acquires a good position in running an online business. The content marketing del...

Proven Ways to Reduce Bounce Rate and Increase Conversions

Poonam Kumari
26 Jun 2019
Digital Marketing

Being the website owner, we all have a clear idea about how important it is to maintain the bounce rate. If the information you provide on your website is credible, you'll automatically face less bounce rate. And for beginners, they might not be aware of what does the term 'bounce rate' mean. Right? So, before we begin further, let's quickly discuss what is bounce rate. After that, we'll dive deeper about the methods which can help us to reduce bounce rate quickly. Without wasting any more time, let's ge...

Top Reasons of Why To Keep Your Website Fresh

Poonam Kumari
24 Jun 2019
Digital Marketing

How old is your website? Have you not updated it since it became live? Does it still have old design and content in it? Stale content, outdated technology, and corny design can divert your customers to new and alluring website designs. It is essential to keep your website loaded with updated information, fast speed, and other important features. Reviving your website helps you in earning new visitors and keeps you up with the latest technical standards, like fast loading pages and mobile-friendly design thus enhancing the overall performance. This helps in grabbin...

Top SEO Hacks to Make Sure Your Website is Found Easily on Google

Gitanjali Yadav
22 Jun 2018
Digital Marketing

There is no denying that Search Engine Optimization, commonly alluded to as SEO, is a key skill to learn if you need to expand your business' chances of being discovered online by potential customers. The higher your business ranks for keywords in your industry, the more customers will discover your product. Indeed, more than 70% of traffic for a keyword is generated through the top 5 SEO results. While you could hire a digital marketing expert to help you, there are some exceptionally simple things you can do to enhan...

Consequences of Not Doing SEO for Your eCommerce Website

Gitanjali Yadav
04 May 2018
Digital Marketing

The difficulties of eCommerce selling are different from those of the traditional in-store selling. The reason is that it depends only on online channels for reaching the potential customers and driving them to convert. Hence, this business vertical needs to depend on digital marketing to broaden its scope. A typical digital marketing strategy contains a blend of strategies, for example, Search Engine Optimization, Social Media Marketing, Pay Per Click, Email Marketing, and Content Marketing.

Google's New Update on Broad Core Algorithm and Its Effects on Your SEO!

Gitanjali Yadav
25 Apr 2018
Digital Marketing

Google regularly updates its algorithm to make sure no one is taking a wrong step and everyone is getting a chance to recover. Recently it had a major update of broad core algorithm causing tremors for webmasters and SEOs. Many were happy to see that traffic on their website jumped up to 200% whereas many reported on losing website traffic to the competition. This initiated a massive discussion on multiple popular SEO forums and social groups. One such discussion is given below:

Boost Your Conversion Rates With These Push Notifications Rules

Gitanjali Yadav
23 Apr 2018
Digital Marketing

Online business advertisers always must be exceptionally cautious of the design and the language of the message they need to put over. If marketers disregard this vital aspect, they neglect to speak with the audience as they lose attention. As time evolved from analog clocks to smartwatches, people moved from desktop to mobile browsing. Taking a look at the current increment in mobile internet use, push notifications are urgent for conveying valuable information to your audience.

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