News travel so faster that every time you blink your eye, there is some fresh content to consume. The joy that people enjoy with a daily dose of the newspaper is unmatchable. But this concept is a thing of the past!
Technology has given rise to newspaper applications that allow people to catch all the crucial headlines with a click on their mobile phones. The popularity of the newspaper applications is seen, and it provides a serious setback to the newspapers.
From geopolitical to current affairs, COVID-19 information, and celebrity gossip, people want an update on every possible news. Therefore, by building an engaging mobile application, you can retain more users and build a loyal customer base. Popular media players like BBC and New York Times have introduced their applications. When asked about the rise in cases, people prefer using the latest technologies such as News Apps.
As these applications play a massive role to acquire more users, let’s dig deeper into the discussion of how to develop popular news applications.
Why a Mobile App is a must for News channels?
We are living in a fast pace world. People hardly find time to wait for the newspaper and read it with patience! Therefore, it increased the demand for mobile news applications. With the News application in place, you can retain more audience and bring more visibility to your brand.
Choosing a professional mobile app development company helps you develop an app with the best features and functionalities.
News application offers easy access to users and information. Rather than buying and carrying paper with you and creating a mess, it is much easier to take out your smartphones and get the latest news on your tips.
A glance at the market insights
Technological innovation makes information easier to access and reach people. A report says 88% of the users have at least one news application on their mobile phones.
Also, 41% of the users spend their digital time on News applications.
- As per Pew Research Center, there is a fall in newspaper circulation in the United States and a 10% drop on weekdays.
- Newspaper apps and social media forums attract customers, while stating that 67% of Americans get the news from social media.
- With the pandemic forcing millions across the globe to stay at home, having access to digital news has never been more crucial.
- As per research from Apptopia, the pandemic caused an increase in the downloads of the Washington Post app increased by 76%, and the New York Times increased by 58%.
Benefits of developing a News Mobile Application
For the entrepreneurs dealing in the news mobile applications, there are several benefits you must be aware of. Here they are:
1. Brings higher conversion
Compared to newspapers and magazines, the News mobile applications help bring more conversion. It allows people the convenience and ease of getting all the information on their mobile phones. Whereas for the physical newspaper, the user has to carry it everywhere with them.
2. Helps generate more revenue
As the app owner gets an opportunity to market and advertise different products on the app, they can generate more revenue.
3. User Attraction
Physical newspapers are now a thing of the past! The app allows users to communicate directly. It gives an idea to the app owner on how to enhance app likeability.
4. More Visibility and Subscriptions
With the mobile app development, the brand gets recognition and more visibility. Also, with the mobile app, you can reach more and more subscribers.
5. Offers Personalization
News mobile applications offer personalized content to the user as per their likes and interest. The owner provides content as per the user's preference.
Different Types of Newspaper Applications
1. News Aggregator Apps
In the news aggregator business model, the app covers the happenings of and around everywhere. Whether it is regional, national, or International, all the happenings around the world are covered.
With a few clicks, only you can reach the top and latest headlines instantly. The app displays all the news that grasps the user's interest and attention. Apart from staying updated with the latest news and information, the users can stay informed about the latest events and exhibitions.
2. News Based Mobile Apps
It is another category developed by the people who belong to newspaper and web media. It displays all the information and news on a real-time basis. Users can select the domain they want to read and grasp the information.
Monetization strategies of popular newspaper Apps
Revenue generation is one of the main reasons behind app development. Here, we will discuss the monetization strategies for the News Apps:
Advertisement is one of the popular monetization models for newspaper mobile applications. You can allow different kinds of ads such as splash or running for other industries of the same niche. When the user clicks on the advertisement, the app owner earns.
2. Paid Subscriptions
It is another popular app monetization strategy. The apps can offer two different versions, one can be free & the other paid. Users can offer an ad-free experience on the paid app with other personalized services.
3. Events Organizing
When the owner has a good response on their mobile app from a potential audience, they must go for this monetization model.
Features to be included in Newspaper Applications
Let us find the features your News application must have so that it can stand competitive in the market:
1. Registration and Login
The first thing to keep in mind is that users must keep the sign-up and login process as simple as possible. The page must not ask for information that irritates the user. Adding too many fields is also not a good option. Users can also sign in via their social media accounts.
2. Creating the User Profile
They need to create their profiles and add all their details. Users can enter all the necessary details that need to be filled in.
3. Push Notifications
Push notifications are one of the most crucial features when we talk about user retention. The app can send information, updates, and other News via this feature while keeping the users engaged.
4. Filtering system
Adding the filter system helps easy categorizing for the readers. They can easily find out the categories they are interested in. It allows them to sort content by topic, author, date, or more.
5. Night Mode
The feature soothes the user's eye and allows them to read in the dark mode.
6. Audio & Video Integration
Users are short of time to read the latest News they can hear in an audio format. You can also introduce a video integration feature to watch the News in a video format.
7. Content Management System
Systematically managing the content is crucial. Therefore, there must be a robust content management system.
8. Real-Time Analytics
Delivering real-time content is beneficial and helps the service provider to analyze the content the audience likes or responds to more.
9. Offline Mode
When there are weak signals or the user is unable to connect to the Internet, the offline mode becomes crucial. The app allows the users to save the headlines on their phones and read them even with no Internet connectivity.
10. Social Media Sharing
If the user likes an article or headline, they have an opportunity to share it on social media with a single tap on their device.
The feature is crucial that updates the location of the user device and sends them News regarding the happenings.
12. Loyalty Program Integration
Loyalty programs offer multiple deals to users in different categories and help them earn rewards or loyalty points.
Cost To Create A News Mobile App
Developing an app is not an easy task. You should find out the best app development company and integrate the best features and functionalities. So, when it comes to deciding the cost of a new mobile app, here are the factors to consider:
1. Number of platforms for app development
2. Hourly Rates of the app development
3. UI/UX Design
4. Features and Functionalities
5. Third-Party Integrations
Precisely, the app development with the basic features may cost you around $12,000-$13,000. However, if you want to integrate the more advanced and latest features, it costs around $20,000-$30,000.
The news industry continues to grow and rise. All you have to ensure is that your app is user-friendly, engages more users, and helps improve the bottom line!
Are you all set to initiate and run a business in this niche? If yes, OZVID is one of the leading mobile app development companies, ready to help you in all meaningful ways. Get a free consultation with a detailed estimate for your app idea now!