There is no denying that Search Engine Optimization, commonly alluded to as SEO, is a key skill to learn if you need to expand your business' chances of being discovered online by potential customers. The higher your business ranks for keywords in your industry, the more customers will discover your product. Indeed, more than 70% of traffic for a keyword is generated through the top 5 SEO results.
While you could hire a digital marketing expert to help you, there are some exceptionally simple things you can do to enhance your site's search ranking yourself at a fraction of the cost and with similar results. Here are 5 things you can do right now to make sure your website is easily found on search engines like Google, Bing, and Yahoo.
Internal and External Linking: Getting links from different websites signals to search engines that your website is legitimate and creating quality content. In the event that your webpage is not being linked to, one of the quickest approaches to enhance SEO is to gain links from websites with high domain authority which can be accomplished in several ways. You can gain links by creating shareable content like infographics, videos, interactive maps, and exclusive studies.
Some marketing agencies may offer to buy links to your website, however, these links are for the most part low-quality and do more damage than good for your website. It is also imperative to put internal links on your site to help in site navigation and convey the estimation of your links throughout the website. It is smart to put links to sales pages that will convert within your best-performing content like an infographic or blog post.
Make sure that whenever you link internally it is useful and not spammy.
Video and Social Media: Google and other search engines are increasingly looking to shareable content, like social media and video, to lend credibility to websites. If you search for some, famous brands, their Facebook, YouTube, and LinkedIn accounts regularly appear first in search. Your business could be missing out on valuable traffic if you are not populating social feeds with content that aides and engages your customers. Videos are particularly picking up ubiquity, and will probably play a large part in SEO in the future.
While it can be scary to incorporate an SEO strategy for video, free services like Instagram Video and Facebook Live make it really simple to impart short videos to your clients and enhance your website with video content. Social media also influences SEO, so ensure you are posting to your accounts regularly, sharing your most popular content, incorporating engaging content from other brands and interacting with customers in meaningful ways.
Mobile Optimization: As per eMarketer, around 55% of the digital buyers in the country will use a smartphone to complete a purchase by 2020. Shoppers also frequently utilize their smartphones to find and search for local businesses. Search engines need to manage users to the most helpful result. If your website is not optimized for mobile, you could be missing out on potential customers and adversely affect SEO. If you do not know whether your website is optimized for mobile, utilize Google's Mobile-Friendly Test.
In the event that your website is not optimized, there are a few changes you can make yourself if you are on a budget and can not bear to hire a designer or developer. Or, on the other hand, you can hire a professional to actualize responsive design or make a separate design for your website. In any case, it is certainly worth it, despite all the trouble to ensure your website looks smooth on smartphones.
Site Audit: A site audit evaluates the present health of your website as far as SEO is concerned. An audit tells you how effortlessly your site can be found presently with the goal that you can pinpoint what you should optimize for better outcomes in the future. This is the initial move toward enhancing your search engine rankings. During your website audit, you should consider things like webpage and URL structure, keywords, title tags, and inbound links.
Once your webpage is in a decent spot technically, you can start to expand upon what you have.
Search Engine Optimization can appear to be intimidating for the layman, yet there are huge amounts of free resources online to enable you to enhance the health of your business website. These simple hacks are an awesome place to begin the procedure, particularly if you are working with a constrained budget.