What Is The Role Of User Research In Developing A Successful Mobile App?
We have witnessed a tremendous rise in the mobile app development industry in recent years. The users are inclining more towards mobile apps than web applications. The mobile app market is expanding at a rapid pace, generating new opportunities for the newcomers. But what is often slipped out of attention is the increasing competition in the field. A huge number of apps are developed and launched almost every day, but only a few gain success in the long term. The reason for the failure of so many mobile apps is that their development lacked proper user research. App owners often i...
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