Being the website owner, we all have a clear idea about how important it is to maintain the bounce rate. If the information you provide on your website is credible, you'll automatically face less bounce rate. And for beginners, they might not be aware of what does the term 'bounce rate' mean. Right?

So, before we begin further, let's quickly discuss what is bounce rate. After that, we'll dive deeper about the methods which can help us to reduce bounce rate quickly. Without wasting any more time, let's get started!

What is bounce rate?

Bounce rate is a term that represents the percentage of visitors who visit your website and leave it right away before checking any further pages of the website. Which means that the user just visits a single website page and then closes the website. In simple words, having a higher bounce rate is not good news as this indicates unhappy customers. The bounce rate of your website can be analyzed via Google Analytics.

How can we reduce bounce rate?

If you have a high bounce rate, this indicates that the situation is no more in your favor and you need to immediately work upon it. Don't forget, your website is the foremost thing which can either attract the customer or lose him forever. Having an appealing plus fast website is the need of the hour. So, here I have discussed a few ways which can help you in reducing the bounce rate of your website.

Tips to reduce bounce rate

Improve Your Content’s Readability

The foremost reason which doesn't retain a user is poor content delivery. Of course, the quality and uniqueness of content play the prime role, but the way you present your content is equally important. Avoid writing long paragraphs, break it into bullets, use subheading, clickable links, etc.

Avoid Popups

Constant pop-ups are the most prominent thing which can annoy the user and force him to leave the website. Displaying popups once or twice the complete session is fine, but avoid using multiple popups.

Create a Compelling and unique Call-to-Action

Adding call to action on your website is a good idea, but avoid using the same call to action every time on all the website pages. Rather try a new format every time you add a call to action.

Target Keywords With High-Value Traffic

Keywords can either make or break your content marketing strategy. Using the right keyword at the right place can help you to attain more audience. Prior to that, you need to spend valuable time while researching the keywords and you must choose the high-quality keywords.

Give helpful internal links

Using internal links can help you in reducing the bounce rate. But don't forget overuse of internal links on every word can cost you adversely. Try using internal links in the header and footer area or on other relevant places like the keywords.

As per a Statista report, 73% of mobile users in China expect websites to load in 3 seconds or less. In the UK, only 48 percent expect websites to load within that time.

Website loading speed

No matter how exciting your services are if your website is taking time while loading, it's useless. Not a single user will wait while the website pages load, so you need to work upon the website speed. You can reduce the size of images, remove unnecessary scripts and even deactivate the plugins you aren't using anymore.

Add high-quality videos to your blogs

As lives are becoming more occupied, people prefer animation and videos in place of reading long paragraphs. So, you can add small interesting videos on your website to catch customer's attraction and convince them to stay on your website for a longer period.

Winding it Up!

It's time to implement these techniques on your website and grow your conversion rate now. Don't forget, the success of your website is in the customer's hands. It all your part to convince them to stay on your website to stay longer on your website.

In case you have any queries, get in touch with us now and get assistance from our experts.