Industries are forever changing, and people are prioritizing creative and innovative ideas. And with the constant changes that are happening in technology, it is crucial to stay connected with the customers.

Digital marketing offers a perfect way to keep businesses connected with their customers. And to grow and survive in the competitive business world, leaders must use various digital marketing strategies, services, and products.

The stats say that the world spends more than 10 billion hours using social platforms daily. As per Statista, almost 6 billion people will use social media worldwide by 2027.

But the challenge is that the market is huge, and the trends keep on changing quickly, so you might face yourself wondering, What’s next in digital marketing?

As the blog continues, you will learn about the latest updates and trends that will help you in opting for strategies that can help your business boost its revenue.

How does digital marketing benefit your business?

Whether your business is old or new in the market, no business can survive the heavy competition without digital marketing. Here are the benefits of digital marketing that you must know.

  • Attract the Right Audience
  • Improves ROI
  • Enhance Customer Loyalty
  • Gain Trust

Now let us explain each of these in detail.

Attract the Right Audience: Digital marketing offers many ways to collect data. This helps your business target the right audience by collecting and analyzing it. The data pattern informs about customers’ preferences and what is needed to engage them with your business. 

Improves ROI: Effective digital marketing strategies can help businesses retain customers. The studies say that only 22% of customers are satisfied with their conversion rates. With the help of planned and proper digital marketing strategies, you can convince your customers and convert them.

Enhance Customer Loyalty: Customer loyalty says a lot about your products or services. In today’s era, retaining customers for a longer time is more important. Proper digital marketing can keep your brand in front of the eyes of the public and encourages customers to reuse your product or services.

Gain Trust: Trust plays the most vital role in building a positive brand reputation. Customers who trust your brand can recommend your brand to other people. Also, they can validate the credibility of your brand. 

The Trends 2023:

Here are the biggest trends in digital marketing that can help you grow your business exponentially.

  1. The Metaverse
  2. Artificial Intelligence
  3. Augmented Reality
  4. Non-fungible Token (NFTs)
  5. Video and Live Streaming
  6. Interactive Marketing
  7. Omnichannel Marketing
  8. Inclusive Marketing
  9. Influencer Marketing
  10.  Social Commerce

Let us discuss them in detail. 

1. The Metaverse: 

The metaverse is the most discussed trend in digital marketing. It creates a virtual platform for all industries to showcase and market their brands and products by giving a real-time experience to the customers. Marketing consists of four P’s product, price, promotion, and place. 

The metaverse has shown new ways to all businesses and has opened new opportunities for businesses of all sizes to reach customers through virtual ways. It involves live entertainment, social networks, hardware, user-generated content, and creating 3-D avatars. Not only that, you can interact with each other virtually.

The metaverse market is growing, the studies say that Metaverse will reach $80 billion by 2024. 

Examples of companies who have opted for the metaverse for marketing their brands are Starbucks and Nike.

2. Artificial Intelligence: 

AI is trending in every field, including digital marketing. It plays a vital role when it comes to spreading your brand awareness. The AI algorithms decide what posts appear on your social media, and without you knowing it engages you with the posts.

These AI algorithms make marketing smarter by connecting the right audience with the right products.

Here are a few examples that can help you understand how AI is changing the course of digital marketing.

1. Smart Speakers

Smart speakers are increasing the opportunities among marketers to do advertisements and market their products in smart ways. 

There are two ways by which you can use smart speakers in marketing and advertising.

  • Branded Apps: You can create apps like Alexa Skill or Google Home app to connect to your target audience. A lot of industrialists are using Alexa Skills to stay connected with their audience by offering them industry news, relevant products, services, and more.
  • Flash Briefing: The users use flash briefing on Alexa to get the news, weather, and other information. They can ask the smart speaker to play the news from any sources, podcasts, or other skills of their choice.

2. Voice Search

The world is opting for different ways of searching to optimize their websites. 

Research says that most searches are voice searches: Amazon's Alexa, Google Assistant, and Apple Siri are examples of voice searches. People use voice search to search for brands or products, or places. 

According to Google, the keyword "near me" is used the most in searches, and 58% of consumers have found local businesses using voice search.

Firms can optimize their voice search by adjusting SEO using natural language with direct answers to the questions, schema markup, genuine snippets, business listing, keeping eCommerce data up-to-date, and ensuring all content is optimized.  

3. Chatbots in Marketing

Chatbots are the future of digital marketing and advertisement. Most businesses are using chatbots for their business, and it is significantly helping them grow.

  • Chatbots on Social Media: Chatbots are helping brands interact with customers using multiple applications in digital marketing in the most cost-effective way. Businesses are allowing customers by their products from social media apps by integrating chatbots. Chatbots are not only saving the time of customers but are giving them a seamless experience by shortening the purchase cycle.
  • AI-powered Chatbots: AI-driven chatbots are playing a huge role by delivering the most prominent and personalized experience to clients. The most talked about example of AI-Powered chatbots is Bank of America’s Chatbot, it is capable of handling any customer query with predictive analysis. It can guide customers through the banking procedures and help them to make payments easily. Not only that, these chatbots are helping customers to make payments, check balances, or save money.

3. Augmented Reality

Augmented Reality is the next most in-demand trend in digital marketing. The brands like IKEA are using apps that let a customer get the exact experience of how the furniture will look and fit in their places before purchasing. This technology is termed experimental marketing to helps brands give their customers a seamless real-life experience.

4. Non-fungible Tokens (NFTs)

Non-Fungible Token is a unique and tradable token that is identified as a digital asset or currency. These are said to be used in the Metaverse in exchange for products. Companies like Adidas, Marriot, and other high-end firms are using NFTs as a marketing tool that has the potential to change the face of marketing forever.

5. Video and Live Streaming:

The world has witnessed growth in video and live streaming. The social media apps like TikTok are getting more and more popular. The stats say that TikTok users spend more than 850 minutes per month on the app, have 1 billion monthly active users, and 3 billion people have installed it on their phones. Their stats are showing a clear picture of how social media apps can change the future of your brands too. 

Everyone is hustling and wants to know things in short. Using short-form video content with eye-catching visuals can make a way for you by increasing your brand awareness. Opting for these platforms for marketing can boost the brand’s revenue by reaching out to the most potential customers.

6. Interactive Marketing

The data from Inc. says that interactive content is 23% more effective than traditional static content. So, it is crucial to opt for interactive forms of marketing. There are two types of Interactive Marketing, let us explain each of these in detail.

  • Interactive Content Marketing: To engage the audience with your content & product, interactive marketing is the best way. It involves polls, quizzes, and invites to connect with your audience. You can use engagographics to make your boring graphics more interactive while giving relevant information. A few benefits of interactive content marketing are as follows.
    • Personalized user experience
    • Shares from users on social media
    • Enhanced brand awareness
  • Visually Engaging Content: Visually engaging content says a lot about your brand in a short time and makes the audience stay for a longer time. It makes communication clear, more powerful, and more memorable. As per stats, “65% of people are visual learners, and visual information stays in the brain for a longer time. An example of visual content is Scotch & Soda, they use LookBook to capture the creative inspiration behind its Spring/Summer collection. The interactive design gives an engaging experience that drives sales and gets you new customers and increases the time spent on your website.

7. Omnichannel Marketing: 

Even though the world has changed a lot, and marketing had gone digital but many customers can be reached only by traditional methods. And Omnichannel Marketing seems to understand this and provides seamless integration of brands and makes them accessible across online and offline channels. Moreover, people use a variety of channels throughout the whole day, and Omnichannel marketing gives brands access by providing many potential touchpoints through which they can reach their customers. There are a lot of benefits of Omnichannel Marketing, and they are as follows:

  • Better User Experience
  • Increased Revenue
  • Better Data Analysis
  • Improves Brand Strategies

8. Inclusive Marketing:

Creating marketing strategies that involve messaging and advertisements that share a message that covers diverse audiences, and no one should feel left out. Inclusive marketing is a process that creates messages that involves everyone irrespective of their age, gender, ethnicity, sexual orientation, and more. A few benefits of inclusive marketing are as follows:

  • Improves brand loyalty and trust
  • Make you reach a new, bigger and potential audience
  • Helps you earn more sales
  • Improves your brand reputation

9. Influencer Marketing: Influencers are taking over the whole internet, and people trust them and follow them. So investing and working with influencers can change the whole game of your business. Influencers create real-time content, they use and test the product first and then promote it on the internet. This can help your products reach amass audiences and help you find and connect with the right audiences. 

From education to fashion, you can find an influencer in every field. So, finding and working with the influencer of your niche can help your brand grow in a better way.

10. Social Commerce: Social commerce allows you to promote your brand’s products live, and the audience can purchase the products from there. It is one of the best digital marketing trends and has increased sales. The brands can take advantage of social media platforms like Instagram, TikTok, Pinterest, and more. 

As per data by Insider Intelligence, social commerce retail can reach up to $80 billion by 2025. 

The benefits that you can receive by using Social Commerce are as follows:

  • Reach the target audiences
  • Seamless shopping experience
  • Collecting a lot of data
  • Receive true customer feedback

Final Thoughts

Now, we have discussed the trends in digital marketing. These trends are scoring high on all other marketing strategies to make better products and give enhanced customer experience. The field of digital marketing is wide open and is helping businesses of all domains grow efficiently.

So, efficient and effective digital marketing is the way to grow your business and move forward in the business race.

But to find the one that can make your business reach heights, you must take the guidance of experts. And if you are looking for the same, we are here for you.

OZVID Technologies is a top-notch Custom Software Development Services provider Company. We offer Digital Marketing Services that promote your business on various platforms and ensure to get attention and traffic on your websites and apps.

Not only that, we offer other custom services and have served more than 5000 clients in empowering their brands and growing exponentially.

Know more about our services here.