The success of the mobile experience is exceptionally dependent upon the quality and functionality of the applications available for the respective mobile platforms. An average mobile user spends near 177 minutes on his/her mobile phone every day and 90% of this time is spent on apps. Apple's App Store, which had over 2.2 million functioning applications toward the beginning of 2017, is one of the largest application repositories on the planet.

Apple is also known to be exceedingly dedicated to user experience and functionality and has put in place a very thorough process for approving applications that are submitted to the Application Store. According to estimates, about 16% of the applications that are submitted for review fail to make it to the App Store for public downloading. It is along these imperative for developers to understand Apple's approval process,  why applications are rejected, and what they should do to make sure that their hard earned money and time spent in application development does not go to waste.

In that regard, Apple has been fairly transparent with the reasons why applications are usually rejected. Today, we discuss the prime suspects of applications getting rejected by App Store and how you can deal with them.

iOS App Development Mistakes:

Inconsistent UI/UX: Despite the fact that Android continues to be the pioneer in the smartphone market with a 70%+ market share, UI and UX are areas where iOS has been constantly rated higher than Google's mobile OS. It is, therefore, nothing unexpected that Apple has strict rules around the look and feel of applications on the App Store. 

The upper left corner must always have a back button, controls must always be clear and visible, menus should be located at the bottom of the screen are some of the rules that Apple considers important and spurning these could result in your application getting rejected.

Not Caring About User Privacy: User privacy is of most extreme significance to any mobile organization and any application that does not set up enough protection in place to prevent privacy incidents or actively tries to misuse confidential user information is probably going to be rejected by the App Store. This implies your application must have a privacy policy and must not use user information without explicitly informing the end user.

Another prime example of this is the iOS advertising identifier which mandates that to protect user privacy, user details must never be tracked down to specifics, such as, gadgets and accounts.

Bugs and Unfinished Versions: Apple utilizes one of the largest team of developers, testers and QA experts that test and approve each application that is submitted to the App Store. According to Apple, bugs and incomplete applications with broken functionality/hyperlinks, inaccurate/misleading information are the top reasons for app rejection, adding to more than 20% of total rejections. Completeness of the application incorporates key rules such as obligatorily having a support link incorporated with your application, the presence of metadata, for example, version history, company information, application functionality, etc.

App Crashes: This is the second greatest reason for app rejection. Apple has a low tolerance for applications that crash amid testing and review and normally, such applications are rejected instantly. Apple's well-defined testing process puts your application through various testing circumstances including maximum concurrent incoming connections, multiple touches, etc. On the off chance that you have not anticipated for such situations, your application may be stuck in a trouble.

Abnormally Long Load Times: According to Apple's standards, any application that takes over 15 seconds to load from scratch is a contender for rejection since users are not expected to wait for longer than that time. Keep in mind that Apple anticipates that your application to have continued loading all its data into the RAM, established connections to backend databases and have the homepage ready for user interaction in around 15 seconds.

These are only a portion of the primary reasons behind applications getting rejected by the App Store. There are several other criteria that could cause your app to be rejected including copyright infringement, similarity to other applications, usage of private APIs, external payment gateways, and so on. An experienced software testing services provider like OZVID Technologies can guide for Apple's guidelines for applications and support you in conducting and comprehensive QA and testing to make sure your application is free of bugs boosting your chances of approval and success in the App Store.